01 Brand self-broadcasting has become a major trend, and self-broadcasting accounts have increased their fans and sold goods through live broadcasting

Brand self-broadcasting has become a major trend, and brand self-broadcasting accounts have rapidly increased their fans through live broadcasting, and the increase in sales through self-broadcasting is obvious.

02 Pictures, texts and videos complement each other, and pictures, texts and videos have become a new blue ocean for creation.

03 Short videos are getting longer, and medium and long videos have become a trend

04: Virtual idols are becoming popular, verticalization and segmentation have become new development directions, and the metaverse has become a new outlet for the content track.

05 Pan-entertainment content maintains a high fan-attracting power, and food and fashion categories are the major fans of Douyin and Kuaishou

06 Content is developing in a diversified way, and the creation growth trends of each platform have different focuses

07 Pan-knowledge content is developing rapidly, and major platforms have become popular windows

08 Platforms encourage high-quality creators, and content payment is becoming a trend

. 09 Live broadcasting has become a mainstream communication medium, and the popularity of live broadcasting with goods continues to rise.

10 Platforms focus on local life, and brand marketing potential is enhanced.

Offline merchants have begun to enter the market, and platforms focus on local life. At the same time, brand marketing potential is enhanced, and new domestic products are rising.