On the Douyin platform, having selling points can help your content be more attractive and increase user attention and fan stickiness. Selling points can be the characteristics and advantages of a product, or they can be unique creativity, funny elements or emotional resonance. Of course, not all Douyin content needs clear selling points. Some creative short videos, life sharing and other types of content can also attract users without clear selling points.

In short, selling points are an important factor in increasing the attractiveness of Douyin content, but they are not absolutely necessary. Depending on your content type and target audience, you can appropriately explore and highlight selling points to improve the dissemination effect of your content.