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How to write the selling point for Douyin live broadcast promotion?

| 1Person Answer

抖音推广可以:蹭他人热度,增自己的影响力、用大号推小号,引起关注、利用各大社群来分裂粉丝、在交友平台推广,详细介绍如下:

1、蹭他人热度,增自己的影响力:

要从热点本身出发,辨别哪些是热点,哪些热点可以蹭;学会借势,在发布视频时可以加入一些热点话题,视频封面也可以突出热点;通过对比衬托出自身的优势,表现出独特卖点。

2、用大号推小号,引起关注:

这种方法有效且简单,那就是用大号来推小号,从而引起广泛关注。一般来说,大号的粉丝量都是用心做出来的,那么在推荐小号的过程中,必须要注意其关联性。

3、利用各大社群来分裂粉丝:

抖音主播建立社群的目的也是增强粉丝之间的黏性,基于同一习惯或者爱好聚合在一起的粉丝会在交互中产生聚心力,从而提高粉丝留存率。

4、在交友平台推广:

可以在微博、微信、QQ等阵地广泛加群,然后在这些群内推广自己的抖音号。

注意事项:

1、用户每天接触到太多的信息,必须保持一个鲜明的特色,才能叫人印象深刻。

2、一切确定好之后,就把自己的抖音团队组建起来,创意、拍摄、剪辑、互动、转化等等每个环节都不能少。

Professional answer

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调皮电商

关注:电商零售·营销·产业互联网,用顽皮的态度,呈现新鲜的视角,我们永远是你科技商业资讯的一道美味大餐! 在枯燥的商业世界里,皮一下,很开心!

Douyin promotion can: use the popularity of others to increase your own influence, use the big account to promote the small account to attract attention, use major communities to split fans, and promote on dating platforms. The details are as follows:

1. Use the popularity of others to increase your own influence:

Starting from the hot spots themselves, identify which are hot spots and which hot spots can be used; learn to take advantage of the situation, add some hot topics when publishing videos, and the video cover can also highlight the hot spots; highlight your own advantages through contrast and show unique selling points.

2. Use the big account to promote the small account and attract attention:

This method is effective and simple, that is, use the big account to promote the small account, thereby attracting widespread attention. Generally speaking, the number of fans of the big account is carefully made, so in the process of recommending the small account, it is necessary to pay attention to its relevance.

3. Use major communities to divide fans:

The purpose of Douyin anchors to establish communities is to enhance the stickiness between fans. Fans who gather together based on the same habits or hobbies will generate cohesion in the interaction, thereby improving fan retention.

4. Promote on dating platforms:

You can join groups widely on Weibo, WeChat, QQ and other platforms, and then promote your own Douyin account in these groups.

Notes:

1. Users are exposed to too much information every day, and they must maintain a distinct feature to be impressive.

2. After everything is confirmed, set up your own Douyin team. Every link, such as creativity, shooting, editing, interaction, conversion, etc., cannot be missed.

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