第一步:准备好抖音账号
抖音小游戏推广无需养号,不要相信网上各种养号的说法,不管新号还是老号,都可以做。无需粉丝,新号注册好了直接发视频,当天就可以操作。老号的话就改一下名字,把之前发过的视频隐藏掉,记住不要删除,删除作品会影响账号的权重。既然是打算做这块,就要保持账号的纯净度,一开始就要考虑做游戏垂直领域,所以不管是账号的取名、介绍,还是视频的发布都要和游戏相关联,这样才有利于平台匹配推送精准的用户流量。
第二步:找到“游戏达人推广”的入口
在抖音上搜索“游戏达人推广”,就可以看到有小程序的入口,点击即进入。抖音小游戏虽然出来有一段时间了,但是官方没有大力去推广,所以入口相对难找一点,也正是因为目前知道的人不多,做起来也比较容易一些。而且现在的小游戏都是安卓版的,苹果的目前还没有,后期等IOS版本的上线之后,还有一波大的机会。
找到游戏达人推广入口
第三步:做些准备工作
在游戏达人推广小程序的主页面,点击“创作指导”打开创作者学院,新手建议花点时间把相关性标准,内容标准,常见问题及新手引导区的内容学习一下。创作的作品一定要遵守平台的规则和推广的要求,否则不光拿不到收益,严重的可能会被限流甚至封号。另外,在每个小游戏下面都有周榜和总榜的排名,有的单个作品收益就达到几万,可以多看看这类作品的制作方法。
进入创作者学院学习
新手必学
第四步:接任务开始创作
在推荐任务下面有小游戏和手游的分类,选择一款游戏点击“查看任务”,认真阅读规则说明和观看示例推广视频。再次强调,创作的作品一定要符合要求,否则就白忙活了。开始创作,先构思好文案,再根据文案来取材。画面主要是通过游戏试玩进行录屏,按照相关性标准,游戏画面在整个作品中出现的时长不低于2/3。录好的游戏画面再根据自己的文案进行剪辑处理,这里最好就用抖音官方剪辑软件--剪映。文案可以自己录音,也可以通过机器人转换,懒一点的就直接照搬别人的语音,然后再添加好字幕,一个完整的作品就诞生了。
查看任务按要求创作
第五步:作品发布
在所创作的游戏任务详情下面,点击“发布视频”,上传创作好的作品。记住,发布作品的时间一定不要超过活动时间,一定要在活动结束前提交任务。有的小伙伴等辛辛苦苦把作品做好,活动时间已经结束了。另外,发布的作品一定要与游戏任务相对应,不要用同款游戏手游的画面素材来制作小游戏的视频,一旦被平台检测出来违规,不光作品会被删除,收益也会清零。作品发布完成之后就坐等收益吧!
完成作品后点击发布视频
Step 1: Prepare a Douyin account
You don’t need to maintain an account to promote Douyin mini-games. Don’t believe in the various online claims about maintaining an account. Whether it is a new account or an old account, you can do it. No fans are needed. Just post videos directly after registering a new account and you can operate it on the same day. For old accounts, just change the name and hide the videos you posted before. Remember not to delete them. Deleting works will affect the weight of the account. Since you are planning to do this, you must keep the account pure. From the beginning, you must consider doing the game vertical field. Therefore, whether it is the account naming, introduction, or video release, it must be related to the game, so that it is conducive to the platform matching and pushing accurate user traffic.
Step 2: Find the entrance to "Game Expert Promotion"
Search for "Game Expert Promotion" on Douyin, and you can see the entrance to the mini program. Click to enter. Although Douyin mini-games have been out for a while, the official has not promoted them vigorously, so the entrance is relatively difficult to find. It is also because not many people know about it at present, so it is easier to do it. Moreover, the current mini games are all Android versions, and there is no Apple version yet. There will be a big opportunity after the IOS version is launched later.
Find the entrance to the game expert promotion
Step 3: Do some preparation
On the main page of the game expert promotion applet, click "Creation Guide" to open the Creator Academy. Novices are advised to spend some time to learn the relevance standards, content standards, common problems and the content of the novice guide area. The works created must comply with the rules and promotion requirements of the platform, otherwise not only will they not get any income, but they may be restricted or even banned in serious cases. In addition, there are weekly and total rankings under each mini game. Some single works have revenues of tens of thousands. You can take a look at the production methods of such works.
Enter the Creator Academy to learn
Must-learn for novices
Step 4: Accept tasks and start creating
There are categories of mini games and mobile games under the recommended tasks. Select a game and click "View Tasks", read the rules carefully and watch the sample promotion video. Once again, it is emphasized that the works created must meet the requirements, otherwise it will be in vain. Start creating, first conceive the copy, and then take materials according to the copy. The screen is mainly recorded through the game trial. According to the relevance standard, the game screen appears in the entire work for no less than 2/3. The recorded game screen is then edited according to your own copy. It is best to use the official editing software of Douyin-Jianying. The copy can be recorded by yourself, or converted by a robot. If you are a little lazy, just copy other people's voices directly, and then add subtitles, and a complete work is born.
Check the task and create according to the requirements
Step 5: Work Release
Under the details of the game task you created, click "Publish Video" to upload the created work. Remember, the time for publishing the work must not exceed the activity time, and the task must be submitted before the end of the activity. Some friends have worked hard to make the work, and the activity time has ended. In addition, the work you publish must correspond to the game tasks. Do not use the screen materials of the same mobile game to make a video of the mini-game. Once the platform detects violations, not only will the work be deleted, but the income will also be cleared. After the work is published, just wait for the income!
Click to publish the video after completing the work