Douyin live broadcast was launched in December 2017. The live broadcast function of Douyin completed internal testing in November 2017 and was officially launched in December.

The first step to do a good job in Douyin is to build a live broadcast team. The formation of a live broadcast team is the foundation. Without a foundation, the house of live broadcast cannot be built. Therefore, when merchants are preparing to enter Douyin e-commerce, they must form an excellent live broadcast team to lay the foundation for the subsequent creation of a popular live broadcast room.

The anchor of the live broadcast room is the most important role in a live broadcast. He is eloquent and infectious, can mobilize the atmosphere of the live broadcast room and is familiar with the products in the live broadcast room. He is mainly responsible for the sales of products in the live broadcast room and controlling the scene. During the live broadcast, improve the activity and interactive atmosphere of the fans in the live broadcast room, and increase the fans' stay and purchase interest. He is mainly responsible for the rhythm control and text guidance of the public screen of the live broadcast room during the live broadcast.