Douyin agent operation is a popular marketing method. It can effectively improve the brand influence and increase product sales. It is also a good choice for investors to obtain considerable profits. However, in order to achieve the success of Douyin agent operation, reasonable marketing planning and fine operation must be carried out. The main thing is to make full use of the marketing channels of social networks, accurately grasp the target audience, attract the target audience with good material content, and effectively use the text games, pictures, videos, challenges and other content on Douyin in advertising.