1. Carry goods

It is needless to say how strong the ability of Douyin to carry goods is, and this is inseparable from the huge traffic and the more intuitive expression of short videos. Therefore, as long as you can grasp the recommendation algorithm and user attention, and complete the payment conversion with the mini program mounted on the short video, it can be said that it is easy for a Douyin video to make a product or even a brand popular.

2. Knowledge and consultation payment

Take constellation consultation as an example, a constellation consultation mini program can be developed to provide paid constellation consultation services for fans of constellation Douyin big V, realize the realization of instant viewing and instant paid consultation, and meet the needs of content producers and Douyin users. As a short video distribution platform, Douyin can be said to have content as its lifeblood. However, short videos have limited carrying capacity after all, and mini programs can support various content carriers such as videos, pictures, audio, and communities, and can provide support for content payment and life services. At the same time, profits can also be achieved through in-game purchases and advertising.

3. Divert traffic to offline

Stores can upload store pictures, edit dishes, coupons, activities and other related information on the mini program, display store details, and divert online users to offline consumption through L BS.

In addition to playing a role in games, e-commerce stores, knowledge and consulting payments, and diverting traffic to offline stores, the Douyin mini program can also expand its application scope in life services, social sharing and other fields.

4. Marketing

The mini program can also implement various marketing functions through plug-ins, such as group buying, flash sales, lotteries, bargaining, group relay, etc. It can be said that with Douyin's huge traffic and hot topics, a successful marketing can easily attract 100,000 customers, and with a user base, it will naturally drive the sales of goods in the mini program.