The first brands that Douyin is looking to attract investors are beauty products. Huaxizi, which became popular on Douyin for its traditional Chinese style, has been live-streaming on Douyin through its official store, which has deepened the impression of users and made Huaxizi the "glory of domestic products".

This is because the brand has captured the consumer group and can accurately position itself on Douyin. Douyin's female users have strong spending power and a high possibility of conversion. They are mainly distributed in first- and second-tier cities, and most of them are young users. Therefore, Huaxizi has the potential to become one of the domestic beauty brands.