1. Determine the purpose of live streaming: increase followers; sell goods and realize cash; attract traffic;

2. Determine the live streaming platform + live streaming content + live streaming host and live streaming theme

(1) Platform: Douyin, Taobao Live, Kuaishou Live, etc.;

(2) Content: How to sell agricultural products through live streaming;

(3) Live streaming host: XXX.

3. Live streaming tool preparation:

(1) Tags;

(2) Mobile phone battery level;

(3) Computer live streaming background test.

4. Live streaming time: XX month XX day at what time, promote and preheat in advance on WeChat and other channels;

5. Determine other participants and their responsibilities, including backstage and interactive personnel;

6. Arrange the scene (adjust and purchase corresponding materials according to the content of each live streaming), lighting, product placement, camera position, etc.

II. Live broadcast

1. Prepare and check shooting props (1 hour in advance):

(1) Tripod, DV/mobile phone (battery level), microphone, LED light, product, whiteboard;

(2) Product labeling;

(3) Caliper, electronic scale.

2. The speaker should arrive at least half an hour in advance:

(1) Dress up and arrange appearance;

(2) Prepare daily necessities;

(3) Sort out the ideas for the live broadcast that day;

(4) Arrange products according to the ideas or content of the live broadcast.

3. Opening part of the rehearsal: The host enters the scene to test the recording and check the lighting, sound reception, etc.