This is just a "conspiracy" of tea companies to sell goods through short videos. They are using the historical culture of tea, health and wellness attributes to attract young people on Douyin, and use this to sell their own products.

But there are also tea companies that are "overtly plotting". Their short videos directly use the theme of selling tea and tea sets. But no matter what form it takes, tea companies have only one goal: "selling goods on short video platforms"

This is: the way of buying in the live broadcast room. In the online society, of course, there are many platforms that sell goods through live broadcasts, and tea cups are just one of them.

The effect brought by Douyin live broadcast, in a sense, has liberated many dealers from destocking, and in a sense, it has liberated the ceramic tea set industry.