1. Accumulate customers through original videos

Combined with the marketing methods that TikTok can provide, such as original videos by video users, which may be novel, humorous, life-like, and some short video content that can impress viewers, to continuously accumulate their own fans. After reaching a certain number, add the products they promote in the short videos, bring links, and guide viewers to place orders. You can also add your own store links in your personal profile homepage to guide them to buy other products you promote; you can also use your own live broadcast to bring goods to influence the purchase desire of viewers.

2. Little Yellow Car

Currently, "Little Yellow Car" has opened 7 regions: Thailand, Vietnam, Malaysia, the Philippines, Indonesia, the United Kingdom and the United States.

The sales method in Indonesia and the United Kingdom is to display the products by making short videos or live broadcasts by yourself, and insert product anchors in these videos, which is what we often call the Little Yellow Car. If the user is interested in the products exhibited in the video, he can click on the Little Yellow Car to jump to the product details page for purchase.

The sales method in the United States is slightly different, a bit similar to our Douyin product showcase. Merchants can quickly import products from their own independent stations into TikTok Storefront through authorization. A shopping tag will appear on the profile page of the merchant's TikTok account, and consumers can browse products without leaving TikTok and go directly to the merchant's online store to check out.

3. Internet celebrity marketing

We can directly refer to the domestic Douyin live streaming model of Internet celebrities bringing goods. Like some of the top domestic Internet celebrities bringing goods, they have very strong ability to bring goods, tens of millions of fans, high-quality product selection, and professional after-sales customer service teams, which have driven their sales to continue to rise.

The advantage of looking for Internet celebrities to help bring goods on TikTok is that they will attract enough interesting and following people who will pay attention to any videos about your product or brand. However, always remember that relevance is more important than coverage. Don’t just choose those TikTok influencers with a large number of fans, but also look for those who fit your target audience. After choosing the right influencer, you will need to contact them and form a partnership. The group that influencers can influence is exactly the group that you need to continuously promote your products.

Whether it is domestic or foreign, short videos are very popular, so TikTok came into being, and TikTok is still a huge red ocean market, so as long as we master TikTok operation skills, we can quickly attract traffic for products!