一、实时商品追踪
1、商品核心关键指标实时展现,秒级洞察商品转化情况。且实时指标支持昨日今日不同时段指标表现对比
2、店铺异常商品实时预警、智能检测7类异常场景、尽早发现尽快解决。
二、助力爆款挖掘
1、商品连带:通过大数据模型,智能预测与商品高粘度商品及连带支付件数,引导提前制定组合营销策略,提升商品贡献。
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生意参谋品类罗盘是做什么的
2、属性分析:紧跟行业热销商品属性现状,下钻分析店铺类目不同属性表现情况
3、宏观监控:展示全量商品排行和全品类排行及对应指标表现情况辅以上周期同期对比分析,发现热销商品特征。
三、商品定价辅助
1、价格分析:检测商品价格趋势、剖析不同价格带货品表现,指导合理定价
2、提供商品所在类目市场的价格带分布情况,对标本品价格所在水位,挖掘价格打法机会
四、商品及品类培育设计
1、新品追踪:提供新品时间轴,极速一览上新情况;全年上新及新品活动等情况一览无余,更提供新品的深入分析,帮助诊断新品表现
2、宝贝标题优化:极速分词,快速全面诊断商品标题,提供本品TOP、行业TOP热搜词参照,支持一键轻松同步宝贝管理。
3、库存分析&预警:动态库存检测,实时监控缺货滞销情况,异常情况秒级警报。
4、商品及品类诊断:通过专业的商品及品类分析方法和智能诊断模型,帮助对商品&品类进行结构划分和评级,快速诊断商品&品类价值
1. Real-time product tracking
1. Real-time display of core key indicators of products, insight into product conversion in seconds. And real-time indicators support comparison of indicator performance at different time periods yesterday and today
2. Real-time warning of abnormal products in stores, intelligent detection of 7 types of abnormal scenarios, early detection and resolution as soon as possible.
2. Assist in the mining of hot products
1. Commodity linkage: Through big data models, intelligent prediction of high-viscosity products and the number of joint payments, guide the formulation of combined marketing strategies in advance, and improve product contribution.
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What does the Business Advisor Category Compass do?
2. Attribute analysis: Keep up with the current status of the attributes of hot-selling products in the industry, and drill down to analyze the performance of different attributes of store categories
3. Macro monitoring: Display the ranking of all products and the ranking of all categories and the performance of corresponding indicators, supplemented by comparative analysis of the same period of the above period, to discover the characteristics of hot-selling products.
3. Product pricing assistance
1. Price analysis: detect product price trends, analyze product performance in different price bands, and guide reasonable pricing
2. Provide the price band distribution of the category market where the product is located, benchmark the price level of the product, and explore price opportunities
4. Product and category cultivation design
1. New product tracking: provide a new product timeline, quickly view the new product situation; the new product and new product activities throughout the year are all at a glance, and provide in-depth analysis of new products to help diagnose the performance of new products
2. Product title optimization: fast word segmentation, fast and comprehensive diagnosis of product titles, provide references for the top and industry top hot search terms of this product, and support one-click easy synchronization of product management.
3. Inventory analysis & early warning: dynamic inventory detection, real-time monitoring of out-of-stock and unsalable conditions, and second-level alarms for abnormal conditions.
4. Product and category diagnosis: Through professional product and category analysis methods and intelligent diagnosis models, we help to structure and rate products and categories, and quickly diagnose the value of products and categories