我也在做电话销售,个人一点体会。电话销售这一行现在确实不好做了,大大小小的公司都是电话轰炸,客户已经处于防备阶段了,不想前几年客户还比较单纯。首先它的销售模式就比较局限,订单的成交是与你的电话量成正比,一般来说,现在的电话销售成功率在8%左右,不过这也看你的产品和品牌知名度。每天你要打多少个电话,都需要做到有计划的去做,你要有一套完善的销售话术,面对拒绝,面对客户不接电话,你要有强大的心理素质,不断暗示自己,不断给自己打气,积极,向上,坚持。总之很累 心累 。
I am also doing telemarketing, and here are my personal experiences. Telemarketing is really not easy to do now. Companies of all sizes are bombarded with calls. Customers are already on the defensive, unlike a few years ago when customers were relatively simple. First of all, its sales model is relatively limited. The transaction of orders is proportional to the number of your calls. Generally speaking, the current success rate of telemarketing is around 8%, but it also depends on your product and brand awareness. No matter how many calls you make every day, you need to do it in a planned way. You need to have a complete set of sales skills. When facing rejection and when customers don't answer the phone, you need to have a strong psychological quality, constantly hint to yourself, constantly cheer yourself up, be positive, upward, and persistent. In short, it is very tiring and mentally exhausting.