Douyin AB store is a new e-commerce model that aims to achieve sales and promotion by directly connecting with products through the Douyin short video platform. The gameplay is to allow users to become store owners in the form of AB stores, and attract more users to buy by sharing and promoting products, thereby obtaining commission income. At the same time, in the AB store, the store owner can also independently select products, set prices and promotion strategies, and increase sales and revenue. On the Douyin platform, AB stores have become an increasingly popular way to make money, providing users with an easy and convenient entrepreneurial opportunity.