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How does the media mine local information?

| 1Person Answer

可以从以下方面挖掘:

01 自己工作、生活经历。结合自己对生活的观察和思考,会有源源不断的写作素材。

02 社交聊天内容整合。留意一下那些QQ群、微信群、论坛精华帖讨论区等等,天然会产生大量的话题和内容素材,且都是读者们关心的。也可以主动在一个或几个微信群针对一个主题发起讨论,激发大家一起畅所欲言,这都是素材啊,有时候就单把聊天记录整理一下直接就是一篇不错的文章。

03 借势热点,输出观点。热点就不用多说了,一直是内容创作的最爱,不仅自带流量,而且关注度高,看的人也愿意转发,读者自己也爱追热点。现在每年的那些常规热点有很多人整理,几乎每个主流平台也都有热榜,不难找到。

04 自己的眼光看别人的经历。你自己一个人的经历和故事肯定是有限,甚至贫乏,但这个世界它有形形色色的人、光怪陆离的故事。你身边的朋友、你的家人、你的同事,或者你上网看到的别人的故事都可以是你的素材。

05 写过的文章再翻新。随着个人的成长以及眼界的提升,很多观点会发生变化,所以倒不如把一些之前写的优质文章重新进行翻新,加入新的思考、观点或者案例,再次发出去。

06 关注同类账号、KOL。像同行学习,参考借鉴行业的优秀玩家,是每一个行业都值得被提倡的,自媒体人不能过于自负。同行写了一篇文章火了,大概率也值得你去思考,去尝试用自己的视角和切入点来写。你不赞同,也可以从反面角度来写。再退一步,同行的文章本身也能让你看到他们自己挖素材的方式,多留心吧。

07 书籍、影视、综艺。你要写文章,那书籍、影视、综艺这些绝对是一个内容素材库。写作是一个不断需要输入的过程,在看书、看影视、看综艺节目的时候可以边看、边感受,看完后去回味,写读书笔记、看电影写短评、看综艺记录印象深刻的片段,都是非常棒的习惯。

08 第三方平台深挖。这年头好的内容平台太多了,哪里有内容,哪里就有素材。像知乎、豆瓣、今日头条、B站、微博、简书、抖音、天涯、虎扑等等。

09 从热门评论区挖掘。从BBS时代开始,我就一直认为评论区里大神多,有大量犀利的观点,简短而深刻,而且还会有无数个你根本没想到的角度,这都是很好的素材。我在刷微博热点的时候,经常看到很多热门微博评论区比这条微博本身精彩多了,真的是有无数个现成的选题,也有无数个可以收集起来备用的素材。

10 行业报告。每个领域下都有专业的研究报告,而每份报告的内容基本都是行业精华,内容丰富,且分析的点非常多,那我们可以对报告的整体或某一个点进行分析,大有可写。

Professional answer

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电商小雨滴

我们关注最新的电商资讯,分享有用的行业干货,欢迎志趣相投的小伙伴一起讨论行业最新的动态。

You can mine from the following aspects:

01 Your own work and life experience. Combined with your own observations and thoughts on life, there will be a steady stream of writing materials.

02 Social chat content integration. Pay attention to those QQ groups, WeChat groups, forum discussion areas, etc., which will naturally generate a large number of topics and content materials, and they are all of concern to readers. You can also take the initiative to initiate a discussion on a topic in one or several WeChat groups to inspire everyone to speak freely. These are all materials. Sometimes just organizing the chat records can directly become a good article.

03 Take advantage of hot spots and output opinions. There is no need to say more about hot spots. They have always been the favorite of content creation. Not only do they have their own traffic, but they also have high attention. People who read them are willing to forward them, and readers themselves also love to follow hot spots. Now there are many people who organize the regular hot spots every year, and almost every mainstream platform has a hot list, which is not difficult to find.

04 Look at other people's experiences with your own eyes. Your own experiences and stories are definitely limited, even poor, but this world has all kinds of people and bizarre stories. Your friends, your family, your colleagues, or other people's stories you see on the Internet can all be your materials.

05 Renovate the articles you have written. With personal growth and the improvement of your vision, many opinions will change, so it is better to renovate some of the high-quality articles you have written before, add new thoughts, opinions or cases, and send them out again.

06 Pay attention to similar accounts and KOLs. Learning from peers and referring to outstanding players in the industry is something that every industry should promote, and self-media people should not be too conceited. If a peer writes an article that becomes popular, it is likely that it is worth your thinking and trying to write from your own perspective and entry point. If you disagree, you can also write from the opposite perspective. Taking a step back, the articles of peers themselves can also let you see how they dig materials themselves, so pay more attention to them.

07 Books, movies, and variety shows. If you want to write articles, then books, movies, and variety shows are definitely a content material library. Writing is a process that requires constant input. When reading books, watching movies, and watching variety shows, you can watch and feel while watching, and then recollect after watching. Writing reading notes, writing short reviews for movies, and recording impressive clips of variety shows are all very good habits.

08 Dig deep into third-party platforms. There are too many good content platforms these days. Wherever there is content, there is material. Like Zhihu, Douban, Toutiao, Bilibili, Weibo, Jianshu, Douyin, Tianya, Hupu, etc.

09 Dig from popular comment areas. Since the BBS era, I have always believed that there are many great people in the comment area, with a large number of sharp opinions, brief and profound, and there will be countless angles that you have never thought of. These are all good materials. When I was browsing Weibo hot spots, I often saw that many popular Weibo comment areas were much more exciting than the Weibo itself. There are really countless ready-made topics and countless materials that can be collected for backup.

10 Industry reports. There are professional research reports in each field, and the content of each report is basically the essence of the industry, rich in content, and has many analysis points. We can analyze the report as a whole or a certain point, and there is a lot to write.

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