E-commerce

Training objectives: This major trains students who are suitable for the actual needs of my country's socialist modernization construction, with all-round development of morality, intelligence, physique and beauty, familiar with computer and network application technology, with a solid theoretical foundation of economic management, modern business and modern information technology, mastering the principles and technology of e-commerce, network marketing and e-commerce law, and possessing the basic skills to engage in modern business management, e-commerce planning, system development, operation and management, and can engage in e-commerce business operations in enterprises, institutions and government economic management departments. The knowledge is broad, the practical ability is strong, and the high-quality skilled talents with innovative consciousness.

Main courses: E-commerce English, computer application, e-commerce introduction, e-commerce website construction, web design and production, e-commerce logistics management, e-commerce law, network marketing, network economy, international trade and practice, multimedia technology and application, advanced language design, customer relationship management and other courses.

Employment direction: Graduates of this major can work in e-commerce enterprises, trade, logistics, processing enterprises, communities and government-related departments to engage in e-commerce management, website planning, operation and promotion, network marketing, customer relationship management, etc. They can also engage in e-commerce professional education and training in enterprises and scientific research and education departments.

E-commerce (network marketing direction)

Training objectives: With the development of network technology and e-commerce, network marketing will become the most dynamic and widely used professional direction in the future network economy. Through the study of network marketing, students can become high-quality skilled talents who are proficient in the basic theory of network marketing management and practical network marketing methods and techniques, can conduct market analysis well, engage in network marketing planning and management and actual business operation and management, and have the ability to provide professional network marketing consulting services.

Main courses: College English, computer network knowledge, management, accounting, marketing principles, consumer behavior, international trade and practice, e-commerce introduction, logistics management, network marketing, network advertising, network market research, network economy, network channel management, customer relationship management and other courses.

Employment direction: Graduates of this major can work in industrial and commercial enterprises and government departments in network marketing and planning, network promotion, website construction, advertising design, enterprise management and e-commerce, etc. They can also work in enterprises and teaching departments in related training.