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What are the skills and strategies for Douyin operation?

| 1Person Answer

1.做好定位:做定位从自己的真实情况入手,从自己的特长爱好入手!我们做视频不止是发一条,所以你要保证你后续创作的可持续性。

比如你是一个家庭主妇,那你就从家庭生活入手:你的家庭关系,你的收纳技巧,你的生活日常,你对孩子的陪伴,你看这样内容,都是你天天在做的,这个内容定位,就是你的真实生活,可以保证内容是持续输出。

2.内容细节抓好:比如场景,文案,配乐,你拍视频的视频,家里要干净利索,大家对你的感觉会更好。

3.做好垂直,持续输出,这句话的意思,你就是围绕着定位你不要跑偏,你不能再去发宠物,发跳舞,发对口型!你什么都发,标签就歪了,人群不精准,后期变现落地也受影响。

4.累积素材,既然我们决定运营抖音,我们就要好好做,不要三分钟热度。所以平时也要多多浏览大量的素材,看到能用的就要先mark上,这样你的选题内容才不会枯竭,永远有东西可以发。

5.蹭热度

能让他们的短视频迅速流行,最快,最有效的方法之一是蹭热点,因为我们媒体抓住实时热点是一个很好的剂量,它几乎可以宣传你的视频,热点一直是最高的用户关注,结合热点创建短视频可以带来更多的推荐和关注,经常玩抖音知道,抖音有一个热门话题列表,效果相对可观,这里需要注意,热点不一定是热点新闻,也可以是一些网络热门话题或事情。

总而言之,想要运营一个抖音账号,除了以上这些,还需要许多注意很多小细节,只要你开了头,后面慢慢的就自然懂了,希望以上整理的内容可以解决大家的问题哦。

Professional answer

L

调皮电商

关注:电商零售·营销·产业互联网,用顽皮的态度,呈现新鲜的视角,我们永远是你科技商业资讯的一道美味大餐! 在枯燥的商业世界里,皮一下,很开心!

1. Do a good job of positioning: Start with your real situation and your own expertise and hobbies! We make more than just one video, so you have to ensure the sustainability of your subsequent creation.

For example, if you are a housewife, then you start with family life: your family relationship, your storage skills, your daily life, your companionship with your children. You see, such content is what you do every day. This content positioning is your real life, which can ensure that the content is continuously output.

2. Grasp the details of the content: such as scenes, copywriting, soundtracks, videos you shoot, and your home should be clean and tidy, so that everyone will feel better about you.

3. Do a good job of verticality and continuous output. What this sentence means is that you should not deviate from the positioning. You can no longer post pets, dances, and lip syncs! If you post everything, the label will be crooked, the crowd will not be accurate, and the later realization and landing will also be affected.

4. Accumulate materials. Since we have decided to operate Douyin, we must do it well and not be a flash in the pan. So we should browse a lot of materials at ordinary times. If we see something useful, we should mark it first, so that your topic content will not be exhausted and there will always be something to post.

5. Riding on the heat

One of the fastest and most effective ways to make their short videos popular quickly is to ride on the hot spots, because our media can catch the real-time hot spots. It is a good dose. It can almost promote your video. Hot spots have always been the highest user attention. Creating short videos with hot spots can bring more recommendations and attention. People who often play Douyin know that Douyin has a list of hot topics, and the effect is relatively considerable. It should be noted here that hot spots are not necessarily hot news, but can also be some hot topics or things on the Internet.

In short, if you want to operate a Douyin account, in addition to the above, you need to pay attention to many small details. As long as you get started, you will naturally understand it slowly. I hope the content sorted out above can solve everyone's problems.

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