What is the return rate of Douyin clothing?
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1Person Answer
退货率高达50%-60%。
据国内一家知名直播平台提供的数据显示，toC直播的冲动消费会带来大量的退换货，这意味着没卖出去10件女装，可能就会有5件被退回
Professional answer
The return rate is as high as 50%-60%.
According to data provided by a well-known domestic live broadcast platform, impulse consumption in toC live broadcasts will lead to a large number of returns and exchanges, which means that if 10 women's clothing are not sold, 5 may be returned
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