第一阶段视觉设计基础:主要学习设计师职业素养、PS软件、AI软件;实战项目有初级Banner图制作、运营类字体、图形元素与图标设计、扁平风格插画、运营海报实战、多种风格海报与特效元素制作、动态表情包、动态运营类Banner实战等。
第二阶段品牌视觉设计:主要学习手绘插画、设计基础、品牌识别与线下传播;实战项目有写实icon一套、插画人物设计、商业插画、国潮风格插画、点线面构成实战、版式设计实战、海报字体设计、产品运营字体设计、品牌字体设计等。
第三阶段电商设计:主要学习电商及摄影基础、产品精修、产品主图设计、电商详情页设计、C4D软件、商业海报合成、大促营销页面设计、推广图设计;实战项目有吉祥物设计、海报招贴设计、展架设计、喷绘设计、DM单设计、三折页设计、画册设计等。
第四阶段UI交互设计:主要学习移动端视觉设计、Web端视觉设计、产品交互迭代升级、动效作品包装;实战项目有美呀界面临摹、企业站页面设计、阿里交互文档DRD、iOS界面设计、MG动画等。
第五阶段名企项目实战进阶:主要学习升纬项目走查复盘、全链路项目优化、趋势设;实战项目有星客多线上线下案例、腾讯、阿里视觉交互走查表、双钻复盘地方棋牌类游戏、微信、货拉拉升级案例等。
The first stage is the foundation of visual design: mainly learning designer professionalism, PS software, and AI software; practical projects include primary banner picture production, operation fonts, graphic elements and icon design, flat style illustrations, operation poster practice, various styles of posters and special effects element production, dynamic emoticons, dynamic operation banner practice, etc.
The second stage is brand visual design: mainly learning hand-painted illustrations, design basics, brand recognition and offline communication; practical projects include a set of realistic icons, illustration character design, commercial illustrations, national style illustrations, point, line and surface composition practice, layout design practice, poster font design, product operation font design, brand font design, etc.
The third stage of e-commerce design: mainly learning e-commerce and photography basics, product refinement, product main picture design, e-commerce detail page design, C4D software, commercial poster synthesis, big promotion marketing page design, promotional picture design; practical projects include mascot design, poster design, display stand design, inkjet design, DM single design, trifold design, album design, etc.
The fourth stage of UI interaction design: mainly learning mobile visual design, Web visual design, product interaction iteration upgrade, dynamic effect work packaging; practical projects include Meiya interface copying, enterprise site page design, Ali interactive document DRD, iOS interface design, MG animation, etc.
The fifth stage of famous enterprise project practical advancement: mainly learning Shengwei project review, full-link project optimization, trend design; practical projects include Xingkeduo online and offline cases, Tencent, Ali visual interaction review table, Shuangzuan review of local chess and card games, WeChat, Huolala upgrade cases, etc.