“国潮”风格海报设计通过对图像、文字、色彩与版式的整体归纳与融合,将中国传统文化与精神理念贯穿于作品之中,向大众传达出“国潮”文化内涵,引发大众的文化认同感与情感共识。
在此背景下,越来越多的国货品牌开始运用“国潮”风格海报进行宣传,以传统符号与装饰元素为基础,将品牌理念与调性暗含其中,以潮流设计展现国货风采。
图形类“国潮”
图形作为海报设计常用的一种视觉语言,以流畅的线条、饱满的图形以及丰富的颜色,来强化海报作品本身的视觉层级,使设计作品具有完整的视觉语义与思想内涵。图形将丰富的艺术想象力融入设计作品之中,通过联想、渲染、比喻等方式,将视觉元素进行组合与安排,使画面形成独特的艺术风格,从而引发大众的情感共鸣。
The "Guochao" style poster design integrates Chinese traditional culture and spiritual concepts into the work through the overall summary and integration of images, texts, colors and layouts, conveys the cultural connotation of "Guochao" to the public, and triggers the public's cultural identity and emotional consensus.
Against this background, more and more domestic brands have begun to use "Guochao" style posters for publicity, based on traditional symbols and decorative elements, implicitly implying brand concepts and tonality, and showing the style of domestic products with trendy design.
Graphic "Guochao"
Graphics, as a common visual language in poster design, use smooth lines, full graphics and rich colors to strengthen the visual level of the poster work itself, so that the design work has complete visual semantics and ideological connotations. Graphics integrate rich artistic imagination into the design work, and combine and arrange visual elements through association, rendering, metaphor and other methods, so that the picture forms a unique artistic style, thereby triggering the public's emotional resonance.