1. Traffic monetization

Traffic monetization generally involves implanting your own or third-party contact information in the video or homepage. There are three types of traffic monetization:

After transferring to a third-party platform, transfer your own WeChat or public account, and then realize conversion and monetization in the third party; transfer to other businesses means that if you have a large number of fans, but you don’t want to sell anything or don’t have a supply, you can guide fans to a third party and monetize them according to the number of fans. The other is to consume offline stores, usually catering and tourism. For example, we often hear about some celebrities competing for time with certain celebrities, as well as some celebrity restaurants. As long as the customer is willing, there is no problem no matter how far you go.

2. Advertisement monetization

When our Douyin fans reach a certain number, there will naturally be advertisers discussing advertising cooperation with you! Basically, there are 100,000 fans to start earning advertising revenue. However, the fans here refer to fans in the pure Douyin platform, excluding fans of other headline products (such as headlines, volcano short videos, etc.). The current clear price system is not yet mature, but the more vertical the account, the higher the value, and the higher the price. (For fans with a quality number of 50W or above, the commercial cooperation quotation has been publicly disclosed to 30,000)