Douyin likes can't be exchanged for money, no matter how many likes you have, but the more likes you get, the more friends will like your videos, then you can become a Douyin celebrity. As we all know, Douyin now has the function of live broadcasting, but not everyone has it. The more likes you get, the more likely you are to get the permission to live broadcast, and as long as the video becomes popular, it means the increase in exposure, which will achieve a crazy fission effect and attract more advertisers. Advertisers will come to you for negotiation, and then you can make money from this.

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How to operate a Douyin account

There are two main points to do content operation, which are the key points for self-media people and enterprises to do content operation:

1. Focus on continuously creating unique, high-quality content

2. Regularly plan a lot of topic content that includes the above two points

In the second half of 2018, the Internet marketing circle became popular with "two micros and one shake", which mainly refers to Weibo, WeChat public accounts, and Douyin. Today we mainly talk about how to use Douyin to publish high-traffic videos and high-participation marketing activities. For reference only!

1. Enrich content to increase traffic and form personal IP

"Vincy, the great Confucian sage" is a typical example of creativity, coupled with his unique sense of humor. He is a senior event planner, coupled with the huge traffic of the platform, and the big coffee in a certain field, by sharing rare knowledge and information, will be displayed in the huge traffic pool.

2. Seize the user's curiosity and create an Internet celebrity scene

The catering industry is a pioneer in this gameplay. From astronauts to Internet celebrity stores, Haidilao's interesting services, disabled people opening wine bottles, catwoman pouring water, etc., these are all highlights of catering monetization

3. Creative marketing activities to create an extreme sense of participation

Such as holding lucky draws.

4. Break traditional advertising and form self-propagation products

Through small games, users interact with celebrities, and the whole people participate in small activities. The workload behind is very large, and the surface shows only so much.

For content entrepreneurship, Douyin is not as simple as Toutiao. If you want to become a hit, chance is not enough, and there are many details that need to be paid attention to.

For example:

1. Collection and creation of content

2. Presentation and management of content

3. Diffusion and transmission of content

4. Effect and evaluation of content

Finally, Douyin operates in four stages:

1. Continue to create content, form its own characteristics, and continue to pay attention to big names in the field

2. Keep up with hot spots and gradually form a unique IP

3. Create hot spots, form your own gameplay, and combine offline and diversified traffic

4. Release activities, let users participate on a large scale, and form your own independent industrial chain