1. Platform subsidies: In order to promote the development of live streaming business, the platform will give higher subsidies to the live streaming room to help the anchor reduce costs and lower the product price. These subsidies may include operating expenses, logistics costs, etc.

2. Order quota: In order to expand sales, some brands will give part of the order quota to the live streaming room, which will be responsible for sales. In this way, the live streaming room can ask the brand for a lower purchase price, thereby lowering the price.

3. Product quality and inventory: Some live streaming rooms may purchase goods in large quantities off-site, and manufacturers may sell them to the live streaming room at a lower price for reasons such as clearance or unsalable goods, resulting in a lower price in the live streaming room.

It should be noted that a lower price does not necessarily mean that the quality of the product is poor. When consumers purchase live streaming products, they should pay more attention to product quality, after-sales guarantee and other aspects, and make reasonable purchasing decisions.