1 If you do not appeal against Douyin’s violations, the violation will be recorded in your personal store, affecting the store’s trust and ranking, and may even be banned.

2 If you do not appeal against Douyin’s violations, the platform will think that the store agrees with the violation, and thus impose a more severe punishment. Appeals can help store owners defend their rights, resolve misunderstandings, and better protect their stores.

3 In addition, the Douyin platform also has requirements for the time of appeal. If you miss the appeal time, you will not be able to appeal again, so you should appeal in time to avoid greater losses.