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What does picture and text cashback mean?

| 1Person Answer

图文返现是一种在抖音电商平台上,创作者通过图文或视频方式展示商品,消费者购买后,平台将创作者获得的佣金收入,以返现的形式返还给创作者的合作形式。根据不同的经营主体,图文返现分为“图文免佣”和“图文返现”,具体如下:

1. 针对商家,平台将图文订单产生的技术服务费返还给商家,报名完成图文免佣任务的正常营业商家,将享有“图文免佣”权益。

2. 针对电商作者,平台将图文订单中获得的佣金收入,对应产生的技术服务费返还给创作者。报名完成图文返现任务的正式账户创作者,将享有“图文返现”权益。

此外,抖音电商还会发布新政解读、商家及电商作者答疑等政策扶植内容。如想了解更多信息,可以到抖音电商官方网站查询。

Professional answer

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互联网电商科技君

喜欢说实话的西装,耿直不是我的错

Picture and text cashback is a form of cooperation on the Douyin e-commerce platform, where creators display products through pictures, texts or videos. After consumers purchase, the platform returns the commission income obtained by the creators to the creators in the form of cashback. According to different business entities, picture and text cashback is divided into "picture and text commission-free" and "picture and text cashback", as follows:

1. For merchants, the platform will return the technical service fees generated by picture and text orders to the merchants. Normal business merchants who sign up to complete the picture and text commission-free tasks will enjoy the "picture and text commission-free" rights.

2. For e-commerce authors, the platform will return the commission income obtained from picture and text orders to the creators corresponding to the technical service fees generated. Formal account creators who sign up to complete the picture and text cashback tasks will enjoy the "picture and text cashback" rights.

In addition, Douyin e-commerce will also release policy support content such as interpretation of new policies, answers to questions from merchants and e-commerce authors. If you want to know more information, you can check the official Douyin e-commerce website.

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