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What does GMV conversion rate mean?

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GMV与UV,转化率之间的关系

GMV的计算公式:GMV=销售额+取消订单金额+拒收订单金额+退货订单金额

销售额=销售额=访客数×全店成交转化率×客单价

举例:某店当天的UV是191251,全店转化率为3.36%,客单价为199.69。那么该店当天的销售额就是191251*3.36%*199.69=1283214.6

以上就是关于电商术语PV、UV、GMV和转化率之间的关系的论述,希望能够解除大家的疑惑。

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奇点说电商

淘宝、京东、拼多多、跨境电商、自媒体抖音快手、短视频直播教程

The relationship between GMV, UV and conversion rate

GMV calculation formula: GMV=sales volume+cancelled order amount+rejected order amount+returned order amount

Sales volume=sales volume=number of visitors×store-wide transaction conversion rate×customer unit price

For example: the UV of a store on that day was 191251, the store-wide conversion rate was 3.36%, and the customer unit price was 199.69. Then the store's sales volume on that day was 191251*3.36%*199.69=1283214.6

The above is a discussion on the relationship between the e-commerce terms PV, UV, GMV and conversion rate, and I hope it can clear up everyone's doubts.

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