GMV=销售额+取消订单金额+拒收订单金额+退货订单金额
GMV(成交总额)是衡量平台竞争力(市场占有率)的核心指标。
一般电商平台GMV的计算公式为:GMV=销售额+取消订单金额+拒收订单金额+退货订单金额,即GMV为已付款订单和未付款订单两者之和
GMV=sales amount+cancelled order amount+rejected order amount+returned order amount
GMV (total transaction amount) is the core indicator to measure the competitiveness (market share) of the platform.
The calculation formula of GMV of general e-commerce platforms is: GMV=sales amount+cancelled order amount+rejected order amount+returned order amount, that is, GMV is the sum of paid orders and unpaid orders