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What is GMV equal to multiplying what?

| 1Person Answer

GMV=销售额+取消订单金额+拒收订单金额+退货订单金额

GMV(成交总额)是衡量平台竞争力(市场占有率)的核心指标。

一般电商平台GMV的计算公式为:GMV=销售额+取消订单金额+拒收订单金额+退货订单金额,即GMV为已付款订单和未付款订单两者之和

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GMV=sales amount+cancelled order amount+rejected order amount+returned order amount

GMV (total transaction amount) is the core indicator to measure the competitiveness (market share) of the platform.

The calculation formula of GMV of general e-commerce platforms is: GMV=sales amount+cancelled order amount+rejected order amount+returned order amount, that is, GMV is the sum of paid orders and unpaid orders

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