电商万能公式gmv是网站的成交金额。
网站的成交金额,包括:付款金额和未付款。
gmv=销售额+取消订单金额+拒收订单金额+退货订单金额。
The universal formula for e-commerce GMV is the transaction amount of the website.
The transaction amount of the website includes: payment amount and unpaid amount.
GMV=sales amount+cancelled order amount+rejected order amount+returned order amount.