从国内市场:近年来,我国的短视频行业迅速发展。
截止2018年11月,短视频用户量已达到惊人的5.18亿,领先于快手、火山小视频、西瓜小视频。
在此过程,抖音冲出重围独占鳌头,奠定了领军地位。
海外市场:据了解,2019年抖音的海外版TikTok在全球范围内的下载数量攀升至总榜第三,仅次于Feacebook公司的WhatsApp和Messenger。
从数据上看,抖音短视频的国内市场还是海外市场,目前的发展趋势都非常可观,未来的市场趋势可能会受到很大的竞争,2020年,抖音短视频注定是私域流量,内容电商、短视频变现最重要的一年。
From the domestic market: In recent years, my country's short video industry has developed rapidly.
As of November 2018, the number of short video users has reached an astonishing 518 million, ahead of Kuaishou, Huoshan Short Video, and Xigua Short Video.
In this process, Douyin broke through the siege and took the lead, establishing its leading position.
Overseas market: It is understood that in 2019, the number of downloads of Douyin's overseas version TikTok climbed to third in the overall list, second only to Feacebook's WhatsApp and Messenger.
From the data, the current development trends of Douyin short video in both the domestic and overseas markets are very impressive, and the future market trends may be subject to great competition. In 2020, Douyin short video is destined to be the most important year for private domain traffic, content e-commerce, and short video monetization.