ROI8% meets the standard.

ROI8% is a relatively normal situation, and slight fluctuations are not serious.

1. In fact, each live broadcast room or short video account has its own characteristics in operation, so the parameters of some important data should also be combined with the actual situation, rather than following the template. From general experience, ROI8% is a relatively normal situation, and slight fluctuations are not serious. But if it deviates seriously from this number, you must pay attention and adjust the delivery strategy in time.

2. If you are a new user, or a new merchant who has not been in Douyin for a long time, you don’t have a deep understanding of many concepts. It is recommended to first familiarize yourself with the rules of delivery with a relatively low budget. Or you can also consider entrusting it to the operation team and let experienced pitchers help you promote it.

Although the basic operation is not difficult to use Qianchuan to do Douyin advertising, there are still a lot of basic knowledge to understand, especially many concepts related to advertising. After mastering them, you can help yourself to do more advertising and effectively control the advertising budget.