1. A pitcher refers to a staff member who is responsible for advertising. Many companies have begun to pay attention to the impact of traffic on marketing. Through appropriate advertising strategies, they can have a higher visibility on various online platforms, and can also cooperate with their own Douyin accounts for marketing, thereby cooperating with offline promotional activities, so pitchers are already a very important position at present.

2. Advertising based on short video platforms such as Douyin is very different from traditional media advertising. Not only does it have completely different ideas, but it also requires professional accumulation and rich experience in advertising content and delivery techniques. Qianchuan is currently a very influential delivery platform on Douyin, so Qianchuan pitcher refers to a job position that uses Qianchuan to deliver advertisements for companies or customers.