What does Qianchuan Pitcher mean?
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1Person Answer
抖音千川是抖音的广告平台，商家在千川上购买流量到直播间进行转化。
所谓的千川投手，就是来掌控这个广告平台的人。
一个直播间想要将货品卖出去，可以分为三个要素：流量+主播+产品，其中投入最大的就是流量这一块。
如何来掌控流量的投放，流量投放的画像、时间、额度，这都是千川投手需要去掌控的。
Professional answer
Douyin Qianchuan is Douyin's advertising platform. Merchants buy traffic on Qianchuan and convert it into live broadcast rooms.
The so-called Qianchuan Pitcher is the person who controls this advertising platform.
If a live broadcast room wants to sell goods, it can be divided into three elements: traffic + anchor + product, among which the largest investment is traffic.
How to control the delivery of traffic, the portrait, time, and amount of traffic delivery, these are all what Qianchuan Pitcher needs to control.
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