Yes

Bai Bing, a famous internet celebrity with many fans on the Douyin platform, recently launched a series of promotional short videos to help his hometown Changchun's cultural tourism. The content of these videos is very attractive, and they have been on the Douyin hot list in one fell swoop, attracting more than 40 million viewers. Among them, Bai Bing's appearance in Changchun Ice and Snow New World and the fashion blockbusters he shot have been hotly discussed by netizens, especially the fashionable appearance and high-quality warmth of the Gavan black and gold goose down jacket he wore have become the focus of attention.

Changchun's cultural tourism also gave a positive response to Bai Bing's action. The relevant leaders immediately expressed their gratitude to Bai Bing for supporting the development of his hometown's cultural tourism industry, and warmly welcomed all tourists and netizens to travel to Changchun, showing Changchun's city inclusiveness and responsibility. In addition, Bai Bing's series of promotional activities have successfully detonated four related topics, among which #白冰助长春文化旅 has received 178,000 likes.