Overall, the prices of goods sold through live streaming may be cheaper than those sold through e-commerce platforms.

First, the business model of live streaming is that manufacturers sell goods directly to customers on live streaming platforms without the involvement of middlemen, so marketing costs can be saved, thereby reducing the price of goods.

Second, live streaming hosts usually use their popularity to negotiate the lowest price on the entire network, which is one of the reasons why live streaming can gain the favor of capital.

However, it should be noted that the quality of products in the live streaming industry is not balanced, and some hosts may promote inferior goods. Therefore, when purchasing goods sold through live streaming, you need to choose carefully.

In general, although the prices of goods sold through live streaming may be cheaper, you need to carefully consider product quality and other factors when choosing to buy.