What does GMA mean in e-commerce?
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1Person Answer
意思是：网站的成交金额
gmv是Gross Merchandise Volume的缩写,是成交总额的意思。GMA=销售额+取消订单金额+拒收订单金额+退货订单金额。淘宝、京东、天猫等知名电商常用GMA代指网站的成交金额。
Professional answer
It means: the transaction amount of the website
GMV is the abbreviation of Gross Merchandise Volume, which means the total transaction amount. GMA=sales amount+cancelled order amount+rejected order amount+returned order amount. Taobao, JD.com, Tmall and other well-known e-commerce companies often use GMA to refer to the transaction amount of the website.
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E-c News 2025-07-01 02:43:19
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