YaYa down jacket physical stores are distributed offline. There are 3,000 physical stores. Shenyang, Changsha, Zhengzhou, Kunming, Harbin, Mianyang. YaYa official flagship store is a store opened and operated by YaYa Co., Ltd., which mainly operates down jackets. All down jackets are made of soft down materials, comfortable to wear, and not prone to fiber caking. The fabrics are mostly made of high-density coated fabrics, which can keep more air in the clothes and have good warmth retention.

3D three-dimensional cutting technology, not bloated or fat; the store has a full range of down jackets and various styles. In addition to down jackets for men and women, couples, and middle-aged and elderly people, the store can also enter the YaYa children's clothing store to buy. At its peak, YaYa down jackets had more than 3,000 stores across the country, and were also given to Gorbachev and his wife as a state gift, showing the pride of China's national brand, and it was unparalleled. So it makes sense that he can achieve what he has now.