抖音电商UP计划
目前,抖音电商平台用户量众多,如何帮扶这些用户实现他们既定的目标是抖音电商平台一贯以来的工作重点。UP计划主要针对商家、达人及商品,除此之外,还有对机构和服务商的合作伙伴展开的扶持。
a. 对商家的UP计划为:2021年帮助1000个商家实现年销破亿,其中100个新锐品牌年销破亿;
b. 针对达人的UP计划为:2021年帮助10000电商达人年销破千万,助力100000电商达人实现年销10万;
c. 商品UP计划为:2021年帮助100款新潮好物年销破亿,让好产品有更好的出路;
d. 对机构和服务商的合作伙伴UP计划则是:扶持10个年度GMV破20亿的服务商或MCN机构;扶持100个年度GMV破亿的商家服务商;扶持100个年度GMV破亿的MCN机构。
Douyin e-commerce UP Plan
At present, the Douyin e-commerce platform has a large number of users. How to help these users achieve their established goals has always been the focus of the Douyin e-commerce platform. The UP Plan is mainly aimed at merchants, influencers and products. In addition, there is also support for partners of institutions and service providers.
a. The UP plan for merchants is: to help 1,000 merchants achieve annual sales of over 100 million in 2021, of which 100 new brands have annual sales of over 100 million;
b. The UP plan for influencers is: to help 10,000 e-commerce influencers achieve annual sales of over 10 million in 2021, and to help 100,000 e-commerce influencers achieve annual sales of 100,000;
c. The UP plan for products is: to help 100 new and trendy products achieve annual sales of over 100 million in 2021, so that good products have a better way out;
d. The UP plan for partners of institutions and service providers is: to support 10 service providers or MCN institutions with annual GMV exceeding 2 billion; to support 100 merchant service providers with annual GMV exceeding 100 million; to support 100 MCN institutions with annual GMV exceeding 100 million.
This was proposed at the "2021 Douyin E-commerce Ecosystem Conference" on April 8, and it includes three major plans: Merchant UP Plan, Talent UP Plan and Product UP Plan.