Looking at the milk tea shops that are popular on Douyin, we all know that just because of a short 15s video, CoCo milk tea can be very popular! The degree of popularity is simply amazing: it is so popular that all major stores are out of stock! Sold out! Sold out!

Similarly, a tea shop with "mysterious power" and a cup of divination answer tea are also popular on Douyin. With its own topic attribute and the physique of an internet celebrity, it became popular all over the city overnight.

With such an opportunity, who wouldn't want to try it?

How can a milk tea shop do Douyin? Teach you how to play Douyin and open a tea shop from 0.

The first step is to be familiar with the rules of the Douyin platform.

When a user uploads a new video on the Douyin platform, the platform will make the first round of recommendations based on tags such as attention, nearby, region, and topic. If the first round of recommendations has a relatively high completion rate, number of likes, number of comments, and number of reposts, the platform can infer that the video content is of good quality and is more popular with users, and it will enter the next round of recommendations and be recommended to more users. If the second recommendation has good feedback, it may enter the next round of recommendations, thereby obtaining greater traffic.

The specific formula is: popularity = Ax video completion rate + Bx number of comments + Cx number of likes + Dx number of shares. The coefficients A, B, C, and D will be fine-tuned in real time according to the overall algorithm of Douyin. Generally speaking, the number of views > number of likes > comments > reposts is the first recommendation.

The second step is to create and maintain an account.

Use one device and one number to create an account, and do a good job of positioning when creating it, such as Taiwanese milk tea, Hong Kong milk tea, milk tea with milk cap, or fruit tea.

After creating an account, improve your homepage information, including homepage banner design, avatar, introduction copy, Douyin account name, etc.

After the account is established, don't rush to post videos, you need to perform preliminary account maintenance operations.

Specific operations include following some peer accounts, collecting some hot topics, bgm and even copywriting, etc.

Spend at least one hour a day using this account to brush Douyin, like and comment on other users, and keep this account active.

In addition, it is best to constantly brush video content related to your account, that is, the content of competitor accounts, and don't watch irrelevant content for the time being.

In this way, the Douyin algorithm will continue to recommend relevant content to you, and you can also better and faster understand the hot content of this industry.

The third step is to complete the blue v certification

Blue v can obtain multiple marketing rights, including account blue v mark, video top, search priority, weight increase, contact information, etc., which can increase the authority of the account and improve the conversion rate.

For physical stores, the enterprise account can claim the poi address. After claiming, users can not only get the navigation route map, business hours, and store phone information by clicking on the location coordinates, but also directly click on the phone icon to pop up a call prompt and connect directly to the merchant.

Similar to the form of map + Meituan, everyone can see these stores by browsing Douyin and then navigate to these points for entertainment and consumption, etc., which is equivalent to opening up the offline road, allowing offline merchants to participate in Douyin and compete with competitors.

Please give priority to service providers for blue v certification, which can avoid audit failures. In addition, there are additional support and the account weight can be further improved.

Step 4, imitate the content published by competing accounts

If you do not have high-quality content, or are worried about stepping on thunder, you can first imitate the content of good competing accounts to create output. Content collection work can be done when raising the account. We analyzed a bunch of Douyin accounts of milk tea shops and sorted out the following categories for you to try for friends in the beverage industry:

1. Appearance category: The young men and women working in the milk tea shop are customers with super high appearance. As long as the young men and women with high appearance do milk tea related things in the milk tea shop, plus the built-in filter effect of Douyin, plus the appearance, you can easily get a lot of fans.

2. Funny category: You can attract passers-by by interviewing, spoofing, chatting up, etc. at the door of the milk tea shop, which can achieve the effect of offline publicity and the effect of online promotion. As long as you are brave and thick-skinned, you don’t have to worry about no customers coming to the door.

3. Exploration and challenge category: You can plan activities to attract customers for entertainment, and use a reward incentive system. I believe that the onlookers will make your store full

4. Skill category: You can teach everyone to make milk tea, share some tips for making milk tea or opening a store, whether it is store selection or store decoration, machine selection can be shared as dry goods, attract a wave of loyal fans, and those who are interested in milk tea will naturally turn to fans.

5. Promotion: Introduce the store’s specialty milk tea, one creative combination every day, and what combination is the best and most affordable.