Using numbers is more intuitive:

Numbers themselves have great power. When users browse content on the interface, they will not stay on the title for more than 2 seconds.

Example: The latest list of qualified milk powder samples in 2020, with a qualified rate of 100%!

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Scratch the itch point and arouse the curiosity of users. The following are all scratch points, the purpose is to arouse the curiosity of users, such as some such titles:

"What do you want to do most after you have money?" "Do you dare?" "You will never think of it" "You will never" and so on. Another type of writing method is contrast and contradiction, which is also very attractive! It can easily arouse the curiosity of users!

Example: The title copy is like this: Husband's performance just after marriage vs. after many years of marriage!

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Elicit resonance:

Texts that can evoke resonance generally have a high number of likes. After all, your text is a point of view! If you can resonate with your fans and make them agree with your point of view, it is not difficult to get more than 10,000 likes.

Example: When the baby sea otter was young, its hair was too dense to go into the water. In order to prevent the baby from getting wet, the mother sea otter kept it in her arms. Little sea otter: My mother’s arms are so warm~

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Take advantage of the popularity and add keywords:

The keywords here refer to popular words nowadays. Whether it is a TV series or news, as long as you use these words, it is very likely to become popular! The following video title copy is based on the topic of Lin Youyou from the recently popular "Nothing But Thirty"!

Example: When my brothers watched Nothing But Thirty with me

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Finally, if you can’t think of a good title, you can refer to some titles of a public account and the script copy of a short video on Douyin.