Different methods have different prices. Some cost a few hundred yuan, and some cost a few thousand yuan.

If you want to bid, you need to deposit at least 6,000 yuan (depending on the specific situation), and then there are three ways to deduct fees:

CPM: cost per thousand impressions, that is, the cost of displaying the ad 1,000 times (bidding starting price: 4 yuan/thousand times).

CPC: cost per click, that is, the cost of clicking the ad once (bidding starting price: 0.2 yuan/click).

CPA: telephone consultation, that is, the cost of a customer consultation call; form submission, that is, the cost of a user submitting personal information once; single download cost, that is, the cost of downloading the APP once. Only for Android APP.

Dimensions that can be placed:

Gender, age, interests, keywords, urban areas, work and rest time, weather, occupation, operator, mobile operating system, mobile phone brand, network type, article category, dynamic display of advertising titles according to different user interests, consumer online shopping behavior...

Generally speaking, the cost of promotion is calculated in the form of CPM (cost per thousand impressions), and the average cost per thousand impressions is about 10 yuan. If you want to promote on Douyin, it is recommended to reserve at least 10,000 yuan of promotion budget. The second is live broadcast promotion. The cost of live broadcast promotion is similar to promotion, and it is also calculated in the form of CPM. The average cost per thousand impressions is about 10 yuan. If you want to promote live broadcast on Douyin, it is recommended to reserve at least 10,000 yuan of promotion budget.

Minimum 100 yuan/time, about 5,000 playbacks. The cost can be set by yourself, which will correspond to the video playback volume that can be displayed.