1.

Choose the right content

To promote on Douyin, you must first choose the right content. Douyin's user group is mainly young people, so the content to be promoted must also suit the tastes of young people. You can choose some interesting, fun and creative content to attract users' attention. At the same time, you should also pay attention to the timeliness of the content, follow up on hot events in a timely manner, and increase the spread of the content.

2.

Make exquisite videos

To promote on Douyin, the quality of the video is very important. Making exquisite videos can attract users' attention and increase users' viewing rate and conversion rate. The following points should be paid attention to in the production of videos: the length of the video should be moderate, generally between 15 seconds and 60 seconds; the picture of the video should be clear, the sound effect should be clear, and there should be no freezes and noise; the content of the video should be interesting, creative, and resonate with users; the soundtrack of the video should be consistent with the content, and there should be no incoordination.

3.

Use the functions of Douyin

As a short video platform, Douyin has many unique functions that businesses can use for promotion. For example: Shooting challenge videos: There are many challenge videos on Douyin, and businesses can use these challenge videos for promotion. You can make some interesting challenge videos to attract users' attention. Use the live broadcast function: Douyin's live broadcast function allows businesses to interact with users and increase user stickiness. You can introduce products and answer questions during live broadcasts. Use Douyin accounts: Merchants can register a Douyin account and post some interesting videos to attract users' attention. You can carry out brand promotion, product introduction and other activities in Douyin accounts.

4.

Reasonable use of advertising

Advertising on Douyin can quickly increase brand awareness and sales. However, advertising also needs to be used reasonably to avoid wasting money.

Here are some tips for advertising: Choose the right form of advertising: There are many forms of advertising on Douyin, and businesses can choose the right form of advertising according to their needs. Set appropriate delivery time: Merchants can set appropriate advertising delivery time according to the user's active time to improve the conversion rate of advertising. Set appropriate delivery area: Merchants can set appropriate advertising delivery area according to the product sales area to improve the conversion rate of advertising.