1 打标签可以帮助卖家更好地定位目标人群,提高销售转化率。
2 首先需要明确手机的品牌、型号、功能等特点,然后结合目标人群的年龄、性别、职业、兴趣等信息,选择合适的关键词标签。可以通过市场调研、竞品分析等方式获取目标人群的信息。
3 同时,可以利用抖音平台提供的定向投放功能,选择与目标人群相关的地域、兴趣、行为等因素,将直播内容推送给更加精准的人群。这样可以提高直播的曝光率和转化率,增加销售收益。
1 Tagging can help sellers better locate the target audience and improve sales conversion rate.
2 First, you need to clarify the brand, model, function and other characteristics of the mobile phone, and then combine the age, gender, occupation, interests and other information of the target audience to select appropriate keyword tags. You can obtain information about the target audience through market research, competitive product analysis and other methods.
3 At the same time, you can use the targeted delivery function provided by the Douyin platform to select factors such as region, interest, behavior and other factors related to the target audience to push the live broadcast content to a more precise audience. This can increase the exposure and conversion rate of the live broadcast and increase sales revenue.