It should be "Dou Ke".

Detailed introduction

"Dou Ke" is a promotion tool that helps Douyin live broadcast room to attract traffic from outside the Douyin site and promote business growth. Similar to "Taobao Ke", Dou Ke is like a traffic node outside the Douyin site, which is connected to form a wide-coverage off-site traffic network.

Dou Ke promotion is settled according to CPS, that is, the promotion fee is charged according to the transaction result. No promotion fee is charged if there is no transaction or the transaction is cancelled.

[Operation efficiency improvement] By opening the Douke business and introducing high-quality Douke, the live broadcast room of its influencers can increase popularity and transactions~ High-quality Douke can provide services for multiple influencers under the organization, with unified management, standard operation, and doubled efficiency.

[Organization expansion] At the same time, the accumulated off-site promotion channel resources will also help the organization's business to grow and become an important commercial asset.