1. Douyin has a young and fashionable tone

With this feature, it is indeed helpful to help some trendy brands to conduct marketing, and e-commerce mini programs can also be developed. Of course, it needs to bring trendy and young people labels, which is also conducive to mobilizing their consumption.

Although Douyin has not yet officially released the enterprise account section, in the era of WeChat, Weibo and Douyin, many brand merchants have long aimed at this huge traffic entrance and have chosen to enter Douyin in a high-profile manner without hesitation.

Now that Douyin has entered the mini program again, it also reflects the new situation that Douyin wants to develop e-commerce by relying on information flow. In this case, more trendy big brands will surely enter Douyin.

2. Douyin has a differentiated traffic advantage

The small videos on Douyin have a strong entertainment feature, and they show people's lives or living environments from many different angles based on the cultural differences of various regions. In order to create a better UGC content ecosystem, Douyin has also put a lot of effort into products and operations, and has been exploring the tags and gameplay that young people like, and also provides a lot of brainwashing music and special effects.

3. The form of Douyin KOL + e-commerce is conducive to the promotion and distribution of e-commerce mini-programs

From Douyin's operating data in April, it can be seen that the number of likes of Douyin's TOP1 KOL in April has exceeded 100 million. In addition, Douyin has entered the e-commerce market, and many million-level Douyin accounts will also present Taobao sellers' sales links in batches, and the search volume of Douyin short video KOLs has also increased significantly, and many businesses have also carried out brand communication and promotion on Douyin. In August, Douyin was also on the hot search list, which can also help the promotion and distribution of e-commerce mini-programs!