1、广告变现
现在一些头部的大号,几乎每条视频都做到了软植入,广告变现这种方式也是抖音官方最认可和支持的。官方之所以认可,是因为这种变现方式既不伤粉,也没有为其他平台引流。
比较典型的是黑脸V,目前粉丝2568W, 点赞数1.3亿,广告费用72万,比较典型的就是他给OPPO Find 系列做的广告,加入了自己的创意,单个视频点赞数858万,43万条评论,甚至有13万人转发了这条视频。
2、带货变现
案例:会说话的刘二豆,
粉丝数4425万
点赞数3.5亿
单个视频点赞率最高881万
没错又是一个惊人的数据!
我之前看到一条朋友圈,说”同样都是养猫的,你看看人家刘二豆“ 值得每位铲屎官深思。
刘二豆的变现方式是通多商品橱窗功能,跳转到淘宝,销售猫粮等宠物用品,现在好像下架了这个视频,做法就是给宠物洗澡的时候放置一些宠物用的沐浴露。
3、引流变现
抖音对引流这件事控制的非常严格,之前个人资料页,是可以直接显示微博账号的,最近看了一些大号,都没有直接跳转微博的选项,只剩下了跳转头条号。很多大号只是在备注里写了微博地址。
一些带货的账号会直接留下微信号,也是为了更好的沉淀到个人号方便进一步的操作。如今,随着广告业务被拦腰斩断,元气大伤的抖音不得不开拓更多的商业模式。以上就是抖音号变现的方法了
1. Advertising monetization
Some of the top accounts now have soft implants in almost every video, and advertising monetization is also the most recognized and supported by Douyin officials. The official recognition is because this monetization method does not hurt fans and does not divert traffic to other platforms.
A typical example is Black Face V, who currently has 25.68 million fans, 130 million likes, and advertising costs of 720,000. A typical example is the advertisement he made for the OPPO Find series, adding his own creativity. A single video has 8.58 million likes, 430,000 comments, and even 130,000 people forwarded this video.
2. Carrying goods to monetize
Case: Talking Liu Erdou,
44.25 million fans
350 million likes
The highest like rate for a single video is 8.81 million
Yes, this is another amazing data!
I saw a post on WeChat Moments before, saying "They are both cat owners, but look at Liu Erdou." It is worth every cat owner's deep thought.
Liu Erdou's way of monetization is to use the product showcase function to jump to Taobao and sell cat food and other pet supplies. Now it seems that this video has been removed. The method is to put some pet shower gel when bathing the pet.
3. Traffic monetization
Douyin has very strict control over traffic monetization. Previously, the personal profile page could directly display the Weibo account. Recently, I have seen some big accounts, and none of them have the option to jump directly to Weibo. Only the option to jump to the Toutiao account is left. Many big accounts just write the Weibo address in the remarks.
Some accounts that bring goods will directly leave their WeChat accounts, which is also to better settle to personal accounts for further operations. Nowadays, with the advertising business cut in half, Douyin, which has been severely damaged, has to explore more business models. The above are the ways to monetize Douyin accounts
Douyin workplace accounts can be monetized in the following ways:
1. Advertising cooperation: cooperate to promote brands or products and obtain advertising fees.
2. Live broadcast monetization: earn income through live broadcasts, accepting gifts, etc.
3. Paid content: produce exclusive content and set up paid listening or viewing.
4. Fan economy: realize monetization through fan economy, such as opening a membership, selling peripheral products, etc.
5. Vocational training: convert your own workplace experience and skills into paid training or consulting services. It should be noted that before monetization, you need to establish your own brand and fan base first, and maintain the high quality and uniqueness of the content to attract more partners and fans.
1. Douyin workplace accounts can be monetized through various channels such as brand advertising, product recommendations, and e-commerce sharing.
2. Brand advertising is one of the main ways for Douyin workplace accounts to be monetized. Workplace accounts have a certain number of fans and exposure, which can help brands with market promotion and publicity, thereby collecting advertising fees from brands.
3. Product recommendation is a common way to monetize workplace accounts. Workplace accounts can recommend some products or services related to their careers, such as recommending a powerful computer software, a classic career development book, etc. These recommendations can earn product commissions.
4. Douyin workplace accounts can also earn income by opening e-commerce sharing. Workplace accounts can choose to join the Douyin e-commerce platform, sell the products they recommend on the platform, and obtain profit sharing through sales.
5. To monetize Douyin workplace accounts, first of all, you need to have a stable fan base and high exposure, which requires continuous content launch and increased influence. Secondly, you need to dig deep into your audience in order to achieve higher monetization benefits. Finally, you need to find a monetization method that suits your workplace field and audience preferences and continue to try and optimize.
6. Specific steps include: actively output high-quality workplace content to increase the number of fans and exposure; understand the needs and purchasing habits of fans to set the tone for their own monetization methods; cooperate with brands or open e-commerce platforms to find monetization opportunities.
1. Promote brand products: Douyin workplace accounts can cooperate with brands to introduce brand products to the audience and obtain advertising fees.
2. Open virtual gifts: users can open a virtual gift entrance through Douyin workplace accounts, and the audience can support the workplace account by purchasing virtual gifts, which can also bring income.
3. Shoot creative videos and sell them to brands: Douyin workplace accounts can shoot creative videos and sell them to brands or institutions to obtain corresponding rewards.
4. Sell during live broadcasts: Douyin workplace accounts can sell their own products or products in cooperation with brands during live broadcasts to obtain income.
5. Write articles for promotion: Douyin workplace accounts can publish their own articles on Douyin to promote their own products or products in cooperation with brands, and can also receive corresponding rewards.
6. Publish paid courses: Douyin workplace accounts can publish paid courses on their own interests, skills, experiences, etc., and receive corresponding course fees.
7. Open membership: Douyin workplace accounts can obtain fixed income by opening membership services, and provide specific services or privileges to members.