1. Understand the live broadcast rules of the Douyin platform, be familiar with product selling points, and incubate personal IP accounts for live broadcast sales.

2. Explain and demonstrate the characteristics of cosmetics/clothing in the live broadcast room, introduce products, display cosmetics/clothing, and interact with fans to guide sales;

3. Responsible for interacting with fans in the live broadcast room; be able to independently plan live broadcast topics;

4. Cooperate to complete personal IP video work arranged by the company, such as participating in short video shooting, appearing on camera, etc.

5. Need to have a good image and temperament, good on-camera effect, fluent Mandarin, know how to put on makeup, have affinity, have a good understanding of the product, and be able to create an atmosphere;