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Guangdong Zicheng is an international beauty and skincare incubation company integrating scientific research, production, live streaming and brand incubation. The group has created a leading beauty live streaming e-commerce company. Since its establishment, the company has adhered to the corporate culture of "integrity, professionalism, innovation and perseverance". Under the leadership of President Ms. Zhao Zicheng, it has created a consistent professional iron army team to provide the driving force for the company's future. Its skincare brands include: Li Ji, Qin Ruchun, Zi Luoman, Zhao Zicheng, etc.

Since 2018, it has been deeply involved in the field of live streaming e-commerce, and has created a live streaming e-commerce C2M customized supply chain that links domestic and foreign leading brands, factories and places of origin. It empowers the industry with digitalization and billions of traffic, and provides consumers with high-quality products with extreme cost-effectiveness. It has accumulated more than 10 million loyal users, and set up a live streaming base of 2,000 square meters in Huadu District, Guangzhou, and incubated more than 10 beauty live streaming.