Determine the target market: First, determine the cross-border e-commerce market you want to enter. Understand the consumer needs, purchasing habits, popular trends and other information in this market to better position your products and live streaming content.

Screen suitable products: Choose products suitable for cross-border e-commerce live streaming sales. Consider factors such as product characteristics, competition, market demand, etc. to ensure that the product is unique and competitive.

Find partners: Negotiate with suppliers, logistics companies, overseas warehouses and other partners to ensure that a stable supply of products and efficient logistics and distribution services can be provided.

Prepare live streaming equipment: Purchase or rent suitable live streaming equipment, including cameras, microphones, lights, etc. Ensure the quality and stability of the equipment to provide a good live streaming experience.

Build a live streaming platform: Choose a suitable cross-border e-commerce live streaming platform, such as Taobao Live, JD Live, Douyin Live, etc. Register an account and complete relevant certifications to ensure that live streaming activities can be carried out normally.

Plan live streaming content: Develop a plan for live streaming content, including product introductions, demonstrations, interactive sessions, etc. Make sure the live content is interesting, attractive, and effective in selling products.

Publicity and promotion: Carry out publicity and promotion before the live broadcast, and attract audience attention and participation in the live broadcast through social media, advertising, etc.

Live broadcast execution: Carry out the live broadcast according to the plan, pay attention to the time selection, format design, interactive links, etc. of the live broadcast, so as to increase the audience's participation and willingness to buy.

Follow-up: After the live broadcast, interact with the audience in a timely manner, answer their questions, provide after-sales service, and establish good customer relationships.