Luban e-commerce is a one-stop advertising management tool tailored for e-commerce advertisers. It is used to create product pages, manage stores, orders, and query data information. It can also place advertisements on company products such as Toutiao, Douyin, Xigua Video, and Huoshan Video with one click, realizing direct operation and sales of products and integrated cooperation in advertising.

Luban system is a mall system that uses ByteDance's apps (Douyin, Toutiao, Huoshan, and Xigua as the main ones) as a platform for advertising. The mall backend is similar to Taobao's backend, with components such as products, shipments, orders, and promotions.