Open a showcase. After registering as a new user, complete real-name authentication, publish more than 10 works, and there is no violation, you can open a showcase and have the basic ability to sell goods.

Add products. If you don’t have your own source of goods and store, you can select suitable products in the Selected Alliance to put on the shelves. The products in the Selected Alliance are all products that other Douyin stores have poured into the Selected Alliance. Douyin influencers can put their own products on the shelves.